"The best defense against propaganda: more propaganda." -- Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, sometimes

"The best defense against propaganda: more propaganda." -- Edward Bernays (November 22, 1891 – March 9, 1995) was an Austrian-born American publicist, sometimes called "the father of public relations" Quoted in L. Tye The Father of Spin (1998) p. 102 Journalistic theory generally holds that news items should be objective, giving the reader an accurate background and analysis of the subject at hand. On the other hand, advertisements evolved from the traditional commercial advertisements to include also a new type in the form of paid articles or broadcasts disguised as news. These generally present an issue in a very subjective and often misleading light, primarily meant to persuade rather than inform. Normally they use only subtle propaganda techniques and not the more obvious ones used in traditional commercial advertisements. If the reader believes that a paid advertisement is in fact a news item, the message the advertiser is trying to communicate will be more easily "believed" or "internalized".