This is why we don't track the Bing It On challenge itself and instead do lab studies; on the website, it is fairly easy to game if you're trying to. Though ev

This is why we don't track the Bing It On challenge itself and instead do lab studies; on the website, it is fairly easy to game if you're trying to. Though every once in awhile, having seen it a million times, I'm still wrong about which one I think is which, particularly since Google changed their results to look more like ours. (Note: I work for Bing.)