This article is crap. Here's a good rule of thumb - if you could write this entire article (a "1 min read") without having ever built a startup before, and not

This article is crap. Here's a good rule of thumb - if you could write this entire article (a "1 min read") without having ever built a startup before, and not having the apparent authority someone like Ev Williams has, then it's bullshit. Similar to math and science, real advice shouldn't be obvious to the uninitiated without experience. Giving people advice like "focus", and "don't put up with egocentric personalities and downers" is just rephrasing the problem with a shiny veneer. It's not wisdom, it's just stupid and unproductive. If you want advice, look for information that isn't vague and easily codifiable. It you're building a startup in the health insurance industry, read about actual problems in that domain, and actual solutions.