Yeah - great point. Recruiting is so hard these days that most people don't get enough leads in the top of the funnel in order to really see enough quality cand

Yeah - great point. Recruiting is so hard these days that most people don't get enough leads in the top of the funnel in order to really see enough quality candidates get through the screening process. Establishing an engineering story (and telling it well) allows you to add more interested engineers to the top of the funnel. It's a longer term strategy, but I think it's required based on present market dynamics.