I think Exec and TaskRabbit share(d) a similar problem in that they are so broad that consumers aren't sure what to use the platform for. Renewed focus on a sin

I think Exec and TaskRabbit share(d) a similar problem in that they are so broad that consumers aren't sure what to use the platform for. Renewed focus on a single service makes sense, but they face competition from Handybook and Homejoy. It's probably also difficult to differentiate in this market since the maids are all likely independent contractors.