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The comparison to Warby Parker was more in terms of customer engagement model vis a vis the home try on program. Cost structure, supply chain, mfr, and the com
by jontang 13y ago
The comparison to Warby Parker was more in terms of customer engagement model vis a vis the home try on program. Cost structure, supply chain, mfr, and the competitive nature of our businesses are quite different, as you point out.
- rhizome 13y agoIn light of that, isn't Zappos a more apt comparison?
- jontang 13y agoSomewhat, but our customers aren't buying an off the rack shirt here. We are sending sizing templates for people to try on. They then go back to our site to determine any adjustments to their sizing profile (adding length to shirt or shortening a sleeve, or tapering the waist, etc). They send the try on shirts back to us and we then go ahead and make a one of kind size and fit for that customer based on their unique body type. make sense?