I have to agree with you. We had a blog post, that percentage-wise, was by far the most popular in terms of traffic. But it also had the worst "path to convers

I have to agree with you. We had a blog post, that percentage-wise, was by far the most popular in terms of traffic. But it also had the worst "path to conversion rate." We hypothesized that this was due to the post being interesting in search results but not necessarily attractive to our target customer.