Snake oil. False advertising. Advertising that stokes and intensifies desires far beyond the point at which they would exist sans advertising. Wanting a marshma

Snake oil. False advertising. Advertising that stokes and intensifies desires far beyond the point at which they would exist sans advertising. Wanting a marshmallow now vs. two marshmallows later. Pepsi doing better on one-off taste tests, Coke doing better when consuming a 12-pack. Buying into the hype for something and deceiving yourself into believing it delivered. Misinterpretation. Projection. Insufficient information.