The bigger picture is in terms of Social Network Analysis https://en.wikipedia.org/wiki/Social_network_analysis https://en.wikipedia.org/wiki/Social_network_ana

The bigger picture is in terms of Social Network Analysis https://en.wikipedia.org/wiki/Social_network_analysis https://en.wikipedia.org/wiki/Social_network_analysis and the fact that companies are able to figure out lots of stuff about you even though you never consented to being a part of their service. Hopefully the next "leak" will be about one of these big companies and what they do with your information.