Hi, Co-founder here. Thanks for the honesty. We have found that people are drawn to our service for one or two big reasons. The first is the ability to quickly

Hi, Co-founder here. Thanks for the honesty. We have found that people are drawn to our service for one or two big reasons. The first is the ability to quickly share a test build of an app amongst the team for feedback and iteration. No downloads, no installs - just a URL. The second is the ability to market your app to your clients or fans via your website or through Facebook, to get instant engagement (vs a banner/screenshot) to drive downloads. We've found it to be highly effective and the average app play is about 1:30. Hope that helps!