I trust you mean getting business cards etc. There's a fine line between making good marketing investments and lying. I think embellishing your own success is a

I trust you mean getting business cards etc. There's a fine line between making good marketing investments and lying. I think embellishing your own success is a slippery slope. Lying sucks energy and adds to mental clutter. Always be honest. It's hard enough to muster the creative focus you need to build something good without worrying about how you're "fronting." Better to hone your pitch so you can genuinely sell your idea to discerning customers. Many businesses do profit from "appearing bigger and more successful" than they actually are. I call Bernie Madoff to the witness stand. Some smoke-and-mirrors is to be expected in industry but too many companies are flat-out "designing trust." Time is precious and I would rather spend mine earning customers' respect. The startups I admire are trying to be as tastefully transparent as possible.