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Having worked in deep in the marketing machinery on behalf of big car companies, my take-away is automobile buying decisions are one of the most irrational deci
by benajnim 13y ago
Having worked in deep in the marketing machinery on behalf of big car companies, my take-away is automobile buying decisions are one of the most irrational decisions a person can make. So often, people will purchase a car to address "edge use cases" (e.g. pulling a boat) and most of the time a more economical car combined with renting a vehicle for those edge cases is cheaper.
Oh and each model of vehicle has a target demographic, and you may notice the marketing of any given model targets the lifestyle of the buyer. Young, hip and urban? Hard-working man's man? Eco-concious? A car for every lifestyle.
- nawitus 13y agoCars are often used to increase social status, and that's not exactly irrational.
- nobodysfool 13y agoI hear you. I pointed out a nissan leaf to my wife and she was like 'what if we want to go on a vacation?' 'what if we have two more kids?' we wouldn't be able to fit our luggage or go farther than 100 miles away from home! I did mention that in those times which would be rare, we could rent a vehicle with enough space, but she was not having it.