Somewhat related, there's a great This American Life episode on the same kind of subject called "The Convert": http://www.thisamericanlife.org/radio-archives/e

Somewhat related, there's a great This American Life episode on the same kind of subject called "The Convert": http://www.thisamericanlife.org/radio-archives/episode/471/the-convert http://www.thisamericanlife.org/radio-archives/episode/471/t...