I didn't see any examples of a case where design was "held back by a tyranny of data" in the article. Maybe a data-centric view is cumbersome, but Google clearl

I didn't see any examples of a case where design was "held back by a tyranny of data" in the article. Maybe a data-centric view is cumbersome, but Google clearly feels strongly that it's worth the price. Designers should be free to create something innovative, but I see no problem with judging the results with real metrics.