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The direct response industry continues to use long sales letters and "ugly" design to great effect. It's the same kind of a/b testing that agile UX practitioner
by bradshaw1965 13y ago
The direct response industry continues to use long sales letters and "ugly" design to great effect. It's the same kind of a/b testing that agile UX practitioners espouse that produced "Red gets read!" lore in direct marketing. Still gives me the heabie jeabies looking at that stuff though.
- swethrowaway 13y agoIs there a good beginner's guide to learning about that sort of thing? I'll use whatever works, even arcane and ugly landing pages.
- harel 13y agoThe best way to learn is to measure. Try one type of ad, measure response and reach, adjust, measure again. Rinse and repeat until you see what works and what doesn't.
- deleted 13y ago[deleted]