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Tripadvisor dominates Google for hotel searches
- webwright 17y agoI have a blog post in my head about this, and how links-as-currency is is a really broken system. Travel sites are a great example. Companies like TripAdvisor literally have an army of 30-40 people whose sold job is link building and they measure how many they are able to generate per day. They literally calculate the "cost-per-link". So, while they are not buying text links (which Google forbids), they ARE hurling manpower at linkbuilding in a systematic way. So, if a link is a "vote" and Google is democratic, many SEO-centric sites like TripAdvisor are hiring people to drag voters to the ballot box and persuade them to vote for them.
- timcederman 17y agoI very much doubt TripAdvisor "literally" have an army of 30-40 people dedicated to SEO.
- pskomoroch 17y agoI did an analysis on this a while back that told the same story, there is a blog post that includes a nice visualization of the share of travel search categories across the companies mentioned in the article: http://www.juiceanalytics.com/writing/search-competition-travel-sites/ http://www.juiceanalytics.com/writing/search-competition-tra... Direct link to the chart http://media.juiceanalytics.com/images/pattern_comparison.png http://media.juiceanalytics.com/images/pattern_comparison.pn...