Social networks, such as MySpace and Friendster, outsource graphic designing to the users by letting them alter the source code. A user who spends two hours cus

Social networks, such as MySpace and Friendster, outsource graphic designing to the users by letting them alter the source code. A user who spends two hours customizing their profile is likely to become more loyal than he or she would've been two hours earlier. Of course, the side effect is that the site turns out to be chaotic; though, it does leave the user with a more personalized experience. Humans have a tendency to prefer choice when given the freedom to do so. And as it turns out, they are not very good at it.