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When I write articles, I try to minimize the number of ads in them in order to have better control over where the user clicks. If, for instance, a user clicks o

When I write articles, I try to minimize the number of ads in them in order to have better control over where the user clicks. If, for instance, a user clicks on an ad selling "knifes", he or she is unlikely to revisit the website and click on another ad or link on the website. With each successive ad, the control over where the user clicks becomes more chaotic. The basic premise is the same as the one mentioned in Biz 2.0 magazine: If there are no ads on your site, you will not make money off of it. If there are too many ads on your site, nobody is going to click on them. Daniel, thank you for posting this since before reading it, I did not have any factual data to back my claim :)

danielha 20y ago
If this were to be charted, I'd bet that it'd look something like the Laffer curve
bootload 20y ago
'... if there are no ads on your site, you will not make money off of it ...' Where is the investment opportunity with ads? Is it the Aggregation of attention?, eyeballs? It's not about the advertising. The real value in the intelligence of users, not eyeballs? ... that's where the money is. [0] The way I look at it, UGC (user generated content) really just another form of advertising? [1] So when you write content (commercial info about a product made for profit) I'm really writing an ad, my ad. I value readers & their ideas and as such don't want to distract them with freeloader advertisers. Reference [0] Dave Winer, 'How to Make Money on the Internet v2.0' http://davenet.smallpicture.com/2001/02/13/howToMakeMoneyOnTheInterne.html#4 http://davenet.smallpicture.com/2001/02/13/howToMakeMoneyOnTheInterne.html#4 [1] Dave Winer, 'How to make money on the Internet, 26 November 2006, MP3, 10.6 Mb, 10 min.' http://static2.podcatch.com/blogs/gems/snedit/cn26Nov06.mp3 http://static2.podcatch.com/blogs/gems/snedit/cn26Nov06.mp3

danielha 20y ago

If this were to be charted, I'd bet that it'd look something like the Laffer curve

bootload 20y ago

'... if there are no ads on your site, you will not make money off of it ...' Where is the investment opportunity with ads? Is it the Aggregation of attention?, eyeballs? It's not about the advertising. The real value in the intelligence of users, not eyeballs? ... that's where the money is. [0] The way I look at it, UGC (user generated content) really just another form of advertising? [1] So when you write content (commercial info about a product made for profit) I'm really writing an ad, my ad. I value readers & their ideas and as such don't want to distract them with freeloader advertisers. Reference [0] Dave Winer, 'How to Make Money on the Internet v2.0' http://davenet.smallpicture.com/2001/02/13/howToMakeMoneyOnTheInterne.html#4 http://davenet.smallpicture.com/2001/02/13/howToMakeMoneyOnTheInterne.html#4 [1] Dave Winer, 'How to make money on the Internet, 26 November 2006, MP3, 10.6 Mb, 10 min.' http://static2.podcatch.com/blogs/gems/snedit/cn26Nov06.mp3 http://static2.podcatch.com/blogs/gems/snedit/cn26Nov06.mp3