"We were trying to go after what [SOBE] had done because we were seeing the success they had with that young market," says Hargis, now the company's CEO." http

"We were trying to go after what [SOBE] had done because we were seeing the success they had with that young market," says Hargis, now the company's CEO." http://www.allbusiness.com/retail-trade/eating-drinking-places-eating/4130082-1.html http://www.allbusiness.com/retail-trade/eating-drinking-plac...