This isn't a trade-off that most consumers would consider. The "it's just the cost of a coffee" pitch is a marketing pitch for the mass market. And when the ma

This isn't a trade-off that most consumers would consider. The "it's just the cost of a coffee" pitch is a marketing pitch for the mass market. And when the mass market hears it, they'll buy it on a whim. Essentially the same pitch has worked at grocery store checkout lanes for decades.