Relevant: The Rise of Mexican Coca-Cola http://kalinnacheff.com/2012/03/01/the-rise-of-mexican-coca-cola-and-why-it-tastes-better/ http://kalinnacheff.com/2012/

Relevant: The Rise of Mexican Coca-Cola http://kalinnacheff.com/2012/03/01/the-rise-of-mexican-coca-cola-and-why-it-tastes-better/ http://kalinnacheff.com/2012/03/01/the-rise-of-mexican-coca-... An interesting point in the article: "Coke suppressed demand for cane sugar formula because it would cost more to produce and consumers would not pay the extra cost."