This reminds me of a product features framework I saw once. It mapped features to a 2x2, which categorized features into 4 buckets. The lead bullets were cons

This reminds me of a product features framework I saw once. It mapped features to a 2x2, which categorized features into 4 buckets. The lead bullets were considered "table stakes" (core features that were necessary and everyone had) and silver bullets are probably "fool's gold" (features that are distinctive, but don't necessarily drive adoption).