This is incorrect. The conversion rate does not affect your quality score: http://adwordsagency.blogspot.com/2008/12/quality-score-fact-of-day.html http://adwor

This is incorrect. The conversion rate does not affect your quality score: http://adwordsagency.blogspot.com/2008/12/quality-score-fact-of-day.html http://adwordsagency.blogspot.com/2008/12/quality-score-fact... A "conversion" means different things to different companies. It would be extremely easy to game the system if conversion rate affected quality score.