Just tell them, if you do it correctly, you might get to know your competitor a little better and over time, there might be a way for you guys to focus on diffe

Just tell them, if you do it correctly, you might get to know your competitor a little better and over time, there might be a way for you guys to focus on different markets with the same products, discussing difficulties you both have and so on. Eventually you want to look yourself in the mirror and be happy with what you've accomplished, and not be ashamed of what you've accomplished.