From Wikipedia [1]: > It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within

From Wikipedia [1]: > It represents the percentage of visitors who enter the site and "bounce" (leave the site) rather than continue viewing other pages within the same site. So.. why are you changing that? If someone comes to your site, reads an article and leaves, that;s still a bounce :/ [1] http://en.wikipedia.org/wiki/Bounce_rate http://en.wikipedia.org/wiki/Bounce_rate