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My favorite typography design book is "Advertising Design and Typography" by Alex White (http://www.amazon.com/Advertising-Design-Typography-Alex-White/dp/15811
by majimojo 19y ago
My favorite typography design book is "Advertising Design and Typography" by Alex White (http://www.amazon.com/Advertising-Design-Typography-Alex-White/dp/1581154658/sr=8-1/qid=1170452339/ref=sr_1_1/103-4603201-1119037?ie=UTF8&s=books http://www.amazon.com/Advertising-Design-Typography-Alex-Whi...).
Has good visual examples and step by step thought processes for designing the type, layout, and visual effects that we place on text to convey an overall design message.
- celoyd 19y agoFor running text itself -- as opposed to posters and advertisements -- try The Elements of Typographic Style by Robert Bringhurst (http://www.powells.com/biblio/1-9780881792065-1 http://www.powells.com/biblio/1-9780881792065-1). It goes well with Tufte's books.