Lol, that's not hard because it's hard, that's hard because you make it hard. These are 2 whole different problems. A name certainly can help to a startup (i.e.

Lol, that's not hard because it's hard, that's hard because you make it hard. These are 2 whole different problems. A name certainly can help to a startup (i.e. seo), but a startup is only a startup for it's rapid growth, and because Google searches are not undergoing rapid growth most of the time, this is not a startup problem but just an identity problem, which is a struggle but not a problem.