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In SEO as in life, if your success depends on gaming the system, you will only be successful until the system changes.
by davidroberts 13y ago
In SEO as in life, if your success depends on gaming the system, you will only be successful until the system changes.
- hkmurakami 13y agoand unlike the government, Google can't be lobbied to have their rules bent in your favor.
- TheAnimus 13y agoI'm not so sure, in the EU they have already had a little bit of pressure[1] but we have seen them change, 3 years ago, if you put in TSLA.US a finance.google.com result would have been the top link. This isn't the case today for google.co.uk [1] http://searchengineland.com/eu-antitrust-chief-google-diverting-traffic-will-be-forced-to-change-144824 http://searchengineland.com/eu-antitrust-chief-google-divert...
- smalboy 13y agoFact is, SEO is a changing game. It's part of the package to change with the times. You change or you perish.
- T-hawk 13y agoBut it works the other way around too. If the system is gameable, the system will only be successful until the gamers change. That's Google's problem in the eternal arms race of search. Google identifies a property that good content has (inbound links, keywords in the url, age of domain), which improves the rankings for a while until the spammers figure it out and morph their content to match. And then we're left in the wasteland that everybody has to do SEO just to keep up with the junk peddlers.