That article is full of gold: 2012 - Operating Expenses: $25 million, Revenue $14 million (that's an $11 million loss on paper) For 2013, they're saying they'

That article is full of gold: 2012 - Operating Expenses: $25 million, Revenue $14 million (that's an $11 million loss on paper) For 2013, they're saying they'll need to hit 4x revenue growth in order to hit profitability? Does that mean 4x the ads for their (fickle) userbase?