and this is a much larger negative for Google imo. Eventually. Doesn't mean that Google isn't doing it believing they're controlling the negative effects or do

and this is a much larger negative for Google imo. Eventually. Doesn't mean that Google isn't doing it believing they're controlling the negative effects or doing it "just a bit" this time and a bit more that quarter. Diversity on Google is largely gone on transactional search, big brands rule both the ads and organic search. This is responsible, IMO, for Google at almost $900/share but will eventually ruin Google. They got too greedy and people will eventually bypass them and go directly to the brands Google promoted for short term cash.