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Geoffrey Moore's Crossing the Chasm Bosworth/Holland's Customer-Centric Selling

• davidw 17y ago
  Crossing the Chasm is a good book, but as a sales book for a freelancer?
  • mooders 17y ago
    Definitely - if you don't understand the market, the motivations for purchasing, the product development lifecycle and so on, how can you possibly sell anything beyond brute force and willpower?
    • davidw 17y ago
      If you're selling your time, you are pretty much selling 'brute force' by definition, rather than a product.