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They've had incredibly strong growth since the release of Path 3.0 (in Path growth terms that is). They've been growing at 1 million users a week recently. They
by nickconfer 13y ago
They've had incredibly strong growth since the release of Path 3.0 (in Path growth terms that is). They've been growing at 1 million users a week recently. They were also moving consistently into the top grossing apps in the app store.
I agree that spam can be used by companies sometimes in desperation, but there doesn't seem to be much evidence this was the case. Of course, we have no idea what really happened behind the scenes.
- dhbanes 13y agoThey were also moving consistently into the top grossing apps in the app store. This is interesting. How is revenue calculated for free apps?
- hboon 13y agoIn-app purchase (IAP). Path.app sells stickers and filters.
- uptown 13y agoIt's easier to get friends to sign-up for a service when they receive an email saying you've shared something with them, and linking to the app-download page. That's what was alleged to have happened with blasting invites to people's entire contact list against their will. http://www.branded3.com/blogs/the-antisocial-network-path-texts-my-entire-phonebook-at-6am/ http://www.branded3.com/blogs/the-antisocial-network-path-te... With that said, from a mathematical standpoint it's difficult to see how this could be a widespread thing. If everybody that joins Path had this happen, it'd eventually become a massive problem where everybody with a phone would be receiving these texts (think six degrees of Kevin Bacon) - so I suppose it's possible this isn't happening to all users.
- zmitri 13y agoThey have definitely been struggling and they will likely see the same churn they've had in the past. If you look at their app charts on App Annie or a similar service you can see it.