Here's a few suggestions: - Don't expect to find an undiscovered market. Instead, look to see what existing competitors there are in a particular market. Are

Here's a few suggestions: - Don't expect to find an undiscovered market. Instead, look to see what existing competitors there are in a particular market. Are they dated? Tired looking? Do they have a terrible UX? Is their pricing model geared toward only Enterprise customers, leaving the small-and-middle business tier underserved? - Look within a crowded market and see if there's a niche within the market you can serve where the other products are simply too generic to handle their needs (for example, is there an invoicing solution for just auto-parts vendors instead of just an invoicing solution for everyone) - Start surfing forums where customers of a particular SaaS solution hang out. Are any of them complaining about how bad existing solutions are? Can you fix that problem in a way the competition can't? Those are a few ideas. There are probably more. Most it will depend on your level of interest and desire to dig into this kind of info as a whole. Good luck!