> As I said to your other comment, sometimes it's in everyone's best interest to promote engagement. If you're running a product with a strong social component,

> As I said to your other comment, sometimes it's in everyone's best interest to promote engagement. If you're running a product with a strong social component, it isn't an "arbitrary business priority" to want to get people back to the site. If you can't get people back to the site by providing value, then it's worth spending time figuring out how to provide that genuine value, rather than trying to force your users into it. As you said, good judgement is key.