I have had a similar experience with small businesses over the past year. Even if they don't know what WordPress is someone has told them that they should use

I have had a similar experience with small businesses over the past year. Even if they don't know what WordPress is someone has told them that they should use WordPress. I position any project as a way to increase business through design, SEO/SEM, conversion rate optimization, but I find frequently that WordPress is a selling point.