5 ms·

Google Affiliate Network closes

25 points by ConceitedCode 13y ago

ConceitedCode 13y ago
This just showed up in my inbox. "Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we constantly evaluate our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers. To that end, we’ve made the difficult decision to retire the Google Affiliate Network and focus on other products that are driving great results for clients. "
austenallred 13y ago
As a long-time affiliate, I've never really had to pay attention to GAN. This is a shutdown that is completely justified; there are a half dozen companies who do a better job, and Google hasn't put the time and effort into making their affiliate network successful or compelling.
AtTheLast 13y ago
When Google purchased Double Click they got a bunch of cool Double Click advertising technology along with the Double Click affiliate network. They did an ok job with the affiliate network (GAN), but you could tell it was never a priority of theirs. This will cause some trouble for affiliates, but most major stores are in multiple affiliate networks already.
booruguru 13y ago
I honestly don't understand why Google got into this business in the first place when there were so many established companies do a much better job than they ever aspired. "Google Affiliate" always seemed like a me-too/just-because-we-can service.
- mh- 13y ago
  they bought DCLK for other stuff, this came with it.
  - narad 13y ago
    DoubleClick Performics was rebranded as GAN. They did not improve the system after buying. http://en.wikipedia.org/wiki/Performics http://en.wikipedia.org/wiki/Performics
    - mh- 13y ago
      agreed
- jonknee 13y ago
  They bought DoubleClick for $3.1 billion... This was their deal.
  - mh- 13y ago
    to be clear DCLK had (IMO, was not in either side of the deal) many valuable assets and technologies. the self-serve stuff that became GAN was a rather small aspect of that.
eksith 13y ago
GAN wasn't really panning out to be anything special. It seemed that they were too distracted to really make it a worthwhile service or at least a better one than existing companies before and since they bought DoubleClick. Shame they didn't shut this down first instead of Reader.
kintamanimatt 13y ago
Is something going on inside Google, perhaps revenue-wise? Maybe it's just increased media coverage, but they really seem to be trimming the fat.
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25 points by ConceitedCode 13y ago

This just showed up in my inbox. "Our goal with Google Affiliate Network has been to help advertisers and publishers improve their performance across the affiliate ecosystem. Cost-per-action (CPA) marketing has rapidly evolved in the last few years, and we constantly evaluate our products to ensure that we’re focused on the services that will have the biggest impact for our advertisers and publishers. To that end, we’ve made the difficult decision to retire the Google Affiliate Network and focus on other products that are driving great results for clients. "

austenallred 13y ago

As a long-time affiliate, I've never really had to pay attention to GAN. This is a shutdown that is completely justified; there are a half dozen companies who do a better job, and Google hasn't put the time and effort into making their affiliate network successful or compelling.

AtTheLast 13y ago

When Google purchased Double Click they got a bunch of cool Double Click advertising technology along with the Double Click affiliate network. They did an ok job with the affiliate network (GAN), but you could tell it was never a priority of theirs. This will cause some trouble for affiliates, but most major stores are in multiple affiliate networks already.

booruguru 13y ago

I honestly don't understand why Google got into this business in the first place when there were so many established companies do a much better job than they ever aspired. "Google Affiliate" always seemed like a me-too/just-because-we-can service.

mh- 13y ago
they bought DCLK for other stuff, this came with it.
- narad 13y ago
  DoubleClick Performics was rebranded as GAN. They did not improve the system after buying. http://en.wikipedia.org/wiki/Performics http://en.wikipedia.org/wiki/Performics
  - mh- 13y ago
    agreed
jonknee 13y ago
They bought DoubleClick for $3.1 billion... This was their deal.
- mh- 13y ago
  to be clear DCLK had (IMO, was not in either side of the deal) many valuable assets and technologies. the self-serve stuff that became GAN was a rather small aspect of that.

eksith 13y ago

GAN wasn't really panning out to be anything special. It seemed that they were too distracted to really make it a worthwhile service or at least a better one than existing companies before and since they bought DoubleClick. Shame they didn't shut this down first instead of Reader.

kintamanimatt 13y ago

Is something going on inside Google, perhaps revenue-wise? Maybe it's just increased media coverage, but they really seem to be trimming the fat.

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