I tend to fall in this camp as well. Maybe for an artist I already like but haven't Liked on Facebook I would do this, but it amazes me how many times I go to

I tend to fall in this camp as well. Maybe for an artist I already like but haven't Liked on Facebook I would do this, but it amazes me how many times I go to a band's FB page that I don't know and have to Like them to listen to their music. I have never done it, and they have lost any potential to convert me. When we created our virtual currency that users earn for taking actions like these, we consciously decided not to make it a "Like-gate", but instead to give you credits anytime you do these things, and then you can spend them at your convenience. It may result in fewer fans, but they'll be far more qualified as someone who heard you and liked you enough to engage, as opposed to engaged in order to hear you, and then later blocks your posts in their Newsfeed.