> we're just joking The worst thing he could really have done at this point was hide all of his tweets, particularly that one. If he kept something up saying i

> we're just joking The worst thing he could really have done at this point was hide all of his tweets, particularly that one. If he kept something up saying it was just friendly banter, of course I don't really believe this, etc, then he could have not only saved him image, but also gotten more people to see him as ON their side vs against them. A huge boon for himself and his company as a whole. People are people, and I can't expect a person to show absolutely zero character and personality outside of their company branding (And I am blessed to work for a company who thinks likewise). As a person and a figure of the industry, his opinion on things is something to pay attention to. If he could have just kept up that jk/lol tweet, things probably would not have turned out so nasty.