Some thoughts: 1) this article is based upon hypothetical notions about what Home "may" do, despite it being not even released yet 2) Google has collected use

Some thoughts: 1) this article is based upon hypothetical notions about what Home "may" do, despite it being not even released yet 2) Google has collected user data for ages via Android for Google Now and few complained about privacy issues -- all data from its various accounts are aggregated into one centralized location to target ads more effectively for users. If you're really going to cry about privacy issues you need to be fair here and hold everyone accountable, and not just sites you may not like. 3) The majority of people may not care, frankly -- people optimizes their utility differently.