As an observation, the same day the new york times story ran sharespost announced that they had just added cloudfare to their secondary market platform. This ty

As an observation, the same day the new york times story ran sharespost announced that they had just added cloudfare to their secondary market platform. This typically means that an insider such as a founder or early investor plans to auction some of their shares. They can't put that in the media story as that breaks SEC rules, but positive press is very likely to drive up share pricing.