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AdBrite coexists with Adwords despite having a similar CPC model. CJ and LinkShare can either choose to have a head-on fight with Google, and lose. Or they can
by python_kiss 20y ago
AdBrite coexists with Adwords despite having a similar CPC model. CJ and LinkShare can either choose to have a head-on fight with Google, and lose. Or they can innovate to provide the same product (PPA) with a better service.
- joshwa 20y agoIt's true that the market has room for more than one player. It's just that if one of the players is Google, and since Google is offering significant integration advantages with Adwords (see comment #4 on the techcrunch article), then CJ and Linkshare are going to lose serious market share. The "800-lb gorilla" title is going to shift overnight. They are in a pickle, to be sure.