Some non-twitter thoughts: If you haven't already read the Cluetrain Manifesto, then you should. (www.cluetrain.com). 10 years old now but lots of good stuff a

Some non-twitter thoughts: If you haven't already read the Cluetrain Manifesto, then you should. (www.cluetrain.com). 10 years old now but lots of good stuff about why a business should be interested in social networks. Also LinkedIn groups: lots of people are using those as a way of getting involved in conversations relevant to their businesses - representing their companies, not just as individuals.