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"Advertising is a tax for having an unremarkable product", said someone (http://thebrandbuilder.wordpress.com/2008/11/12/is-advertising-is-a-tax-for-having-an-u
by soyelmango 14y ago
"Advertising is a tax for having an unremarkable product", said someone (http://thebrandbuilder.wordpress.com/2008/11/12/is-advertising-is-a-tax-for-having-an-unremarkable-product/ http://thebrandbuilder.wordpress.com/2008/11/12/is-advertisi...)
Or in other words, spend your time and money not on advertising, but on making a product so compelling that your users/customers advertise for you. Think Dropbox, Instagram, Facebook, Twitter, Skype – no advertising, but a product that people will encourage others to use.
- hayksaakian 14y agoI would imagine that if you were entering a crowded market with an idea that simply cut costs, but provided no real unique consumer facing benefit, you could afford to ride on CPC. Am I wrong?