Lets (for a moment) agree that we can achieve 99% of UX via common sense. The question I would ask is: Would you make the same argument for Typography? (I know

Lets (for a moment) agree that we can achieve 99% of UX via common sense. The question I would ask is: Would you make the same argument for Typography? (I know, seems completely unrelated) Typography, we can say, is just making text readable, organized, and appealing. We can all read some info about kerning, leading, and spacing, and their common ratios. Then, pick up a 'modern' typeface and that would then bring us to 99% of making a new webapp/site beautiful in terms of type?