If anyone has ever bothered looking at any Netflix talks / slideshares [1] about APIs, they would have surely seen the various graphs detailing how their API us

If anyone has ever bothered looking at any Netflix talks / slideshares [1] about APIs, they would have surely seen the various graphs detailing how their API usage started and grew. TL:DR 3rd party usage of the APIs used to be big, but then became pretty much a statistical irrelevance compared to usage by Netflix's own software / tv apps / etc. So it would seem the business case to keep developing a 3rd party friendly API is not really there anymore. [1] http://www.slideshare.net/danieljacobson/techniques-for-scaling-the-netflix-api-qcon-sf http://www.slideshare.net/danieljacobson/techniques-for-scal...