CSC is only one of many options to improve checkout conversion. There are many other ones that don't result in increased fraud exposure like: - Eliminate the c

CSC is only one of many options to improve checkout conversion. There are many other ones that don't result in increased fraud exposure like: - Eliminate the concept of a shopping cart if you just sell one product - Don't force buyers to create an account - Don't ask for the same information twice like shipping and billing address (if you collect billing address, you shouldn't) - Combine first and last name into one field: name - Auto-complete address based on ZIP - Trust messaging Baymard has great recommendations based on their extensive studies: http://baymard.com/checkout-usability http://baymard.com/checkout-usability