They are actually coming into line with the internet in 2013. Universal experience across all platforms? Awesome. New, clearer less cluttered interface? Awesome

They are actually coming into line with the internet in 2013. Universal experience across all platforms? Awesome. New, clearer less cluttered interface? Awesome. I also think the killer feature is the ability to clearly filter your news feed by pictures, updates, people you follow etc. Fot instance, I DO want to be able to follow some celebrities and tv shows on facebook without them cluttering up my newsfeed too much. Now all I have to do is select my following list and I'm there. Ditto for friends + photos etc.