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You've gone to Amazon, had to do an extra click, and decided not to buy because of that?
by powermeat 14y ago
You've gone to Amazon, had to do an extra click, and decided not to buy because of that?
- revorad 14y agoI would have never thought so, but Amazon's own data has shown that seemingly trivial things like increasing page load times by 100 ms reduces sales by a non-negligible %. Why do you think they obsess over dropdown menus?
- jonknee 14y agoWe're all arguing over data we don't have, but if they have that kind of information I think they have also considered search box focus. Seeing that they don't have it, one can draw the conclusion that for their site it was not profitable.
- harlanlewis 14y agoRemove the question mark - you've succinctly described funnel optimization.