I think they'll need a re-branding if they want to be successful. Kickstarter is a very easy word to say, spell, and understand. It can also be used as a verb (

I think they'll need a re-branding if they want to be successful. Kickstarter is a very easy word to say, spell, and understand. It can also be used as a verb ("Did you kickstart that project?"). Microryza has none of those things. That said, hopefully they can do better than petridish, which seems to have floundered.