7 ms·

- 1-800-FLOWERS - 1-800-CONTACTS - hotels.com

• davemel37 14y ago
  I have no idea what those brands stand for...I don't associate them with anything other than something probably related to the word... when I think I need a hotel I don't think go to hotels.com I think go to price line or kayak.
  • jonknee 14y ago
    If I had to guess I bet the flowers one is about flowers, the contacts one about contacts and the hotels one is about hotels... Amazing!
    • davemel37 14y ago
      branding is much more than just being associated with a category. It is about how people perceive your brand. I cannot tell you anything about those brands other than they do something related to that category... Here is a good contrast, "I associate Southwest Airlines with Cheap, No Frills Flights." I don't know anything about those brands... the name doesn't tell me anything about WHY I SHOULD BUY FROM THEM.